Kaja Gilje Sekse
Title: Balancing creativity and impact on the bottom line
Description: How do you create content that the audience engages with while also driving sales? During this session Kaja will explain why you should start with the creative process before media strategy, but more importantly; how to make creativity, distribution and sales come together in perfect harmony.
Title: Pics or it didn’t happen – the power of infographics
Description: Today, infographics are liked and shared on social media at three times the rate of other types of content. Studies show that internet users give more time and attention to information-carrying images than to reading text, and Google searches for infographics are booming. What repercussions do these insights have for your marketing strategy?