Ráðstefnan verður haldin 5. apríl 2019 á Grand Hótel Reykjavík. Undirbúningur er í fullum gangi og við eigum von á góðu, þar sem fyrirlesarar frá Lego, Google, Ikea, Shopify og fleiri stórfyrirtækjum hafa boðað komu sína.
Dagskrá 8:00 – 12:30
8:00 Registration opens
Location: Grand Hotel Reykjavik
8:55 Opening Notes
Guðmundur H. Pálsson, CEO
Description: Conference Opening Notes and conference facilitation handover to the conference chair
Elvar Páll Sigurðsson, Conference Chair
9:10 The power of global thinking
Aleyda Solis – aleydasolis.com
Optimizing for Conversational Search
Descritpion: The world of search is changing fast and its not so much about voice search anymore, its about the conversation. How to target voice search queries? In this session Aleyda shares actionable steps to identify and optimize in a conversational search reality.
Craig Campell – Craigcampbellseo.co.uk
Outreach Digital, Marketing Automation
Description: Affiliate Marketing Case Study “ where I will show people one of my affiliate sites, the growth and journey I had, mistakes I made and how I rectified them and the exact strategy I used to make this a success. I will touch on the link building side and other important elements that helped me monetize the site.
10:15 Ecommerce with a twist
Martijn Scheijbeler – Rvshare
Setting up a Growth Team & Strategy: Team, Stack, Strategy.
Description: You want to grow faster! But your ’traditional’ activities aren’t cutting it anymore. So what’s next? Create a Growth team, focus on being fast, iterative and achieving results as fast as possible. In this talk, Martijn will walk through the tools, tactics and team that you need to create a Growth organization.
Hana Abaza – Shopify
Prodcut Marketing, inside out
Description: Product marketing is the glue that holds it all together. But what exactly is product marketing? And how does it work with the rest of the company? Like most things, the answer depends on many factors. But there are some key areas you need to get good at, fast, in order to use product marketing as a lever for growth.
In Hana’s session, you’ll learn:
- Guidelines for how and when to invest in product marketing.
- Developing a go-to-market framework for your company.
- How to set up product marketing as a cross-functional powerhouse.
11:15 Short Coffee Break
11:30 Using Data & Analytics
Krista Seiden – Google
Measurement for Growth
Description: Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.
Mikko Pihavaara – Statista
Letting data guide you
Description: Why companies should put more emphasis on the usage of data in 2019 – the different tools and providers are out there; USE THEM!
12:30 Lunch Break
Remember to book your lunch preference in the morning!
13:30 – 18:00
13:30 Creative Communications
Valgeir Magnússon – Ghostlamp
Why micro influencers matter
Description: Taking a closer look at how using influencers can help your campaign
Hallfríður Jóhannsdóttir – Pipar TBWA / Engine
SoMe Marketing In A Changing World
Description: Looking at the human approach and how companies need to be human in their marketing efforts on social media.
Axel Strelow – Facebook
With focus on Facebook & Instagram
Description: In the making …
Ilya Shuyskiy – SEMrush
How data can make a good marketer great
Description: In the making …
15:00 Short Coffee Break
15:15 Big Brands
Luis Navarrete Gómez – Lego
Title: Building the LEGO Search Strategy with Content Marketing
Description: If you really want to use your content efficiently, you must avoid silos. Today, users are active in so many different channels and they want a coherent message. Easier said than done. If you have different Online Marketing teams in different countries, then it gets even more challenging. Luis will show how LEGO uses content efficiently across channels and across multiple countries, improving the search experience of users in different platforms and building a coherent strategy around a product.
Arnold Cabrera – Lego
Title: Three key fundamentals factors SEO success
Description: This session will take you through three primary factors you need to focus on when working on scaling effectively your SEO efforts
16:15 Conference wrap-up with a twist
The Digital World of Mr. Alpar
This session will be lead by Mr. Alpar and include selected speakers that will participate in a panel discussion, the day and what we need to have in mind in 2019 to reach our marketing goals.
17:00 Networking Cocktail and mingle …
18:00 Its a wrap, thanks for joining RIMC19