Regional Chief Creative Experience Officer at TBWA\NEXT

Mikko Pietilä

Mikko Pietilä is the Regional Chief Creative Experience Officer (CCXO) at TBWA\NEXT, leading the brand experience and innovation arm for Finland, the Nordic countries, and broader Europe. Formerly the Executive Creative Director at 180 New York, Mikko returned to TBWA in January 2024, bringing his pioneering expertise in experiential marketing back to the Helsinki office.

Under his leadership, TBWA\NEXT will continue to drive innovative brand experiences and expand its influence across the global TBWA collective. Based in Helsinki, Mikko reports to Luke Eid, Global Chief Innovation Officer, and Sami Tikkanen, CEO of TBWA\Helsinki and President of TBWA\Nordic. His role underscores the importance of leveraging Helsinki’s reputation for groundbreaking work, further solidifying its key role in TBWA’s global strategy for experiential marketing and innovation.