Undirbúningur RIMC 2017 er í fullum gangi og verður hún haldin 31. mars 2017 á Grand Hotel í Reykjavík. Ráðstefnan er að þessu sinni tileinkuð hugtakinu «Digitalization of Marketing» og munu fyrirlesarar fjalla um viðfangsefnið út frá ýmsum hliðum stafrænnar markaðssetningar. Dagskráin er uppfærð reglulega og getur breyst með litlum fyrirfara.
Dagskrá - 08:00 - 13:00
Location: Grand Hotel Reykjavik – Gullteigur
08:55 Opening Notes
Kristjan Mar Hauksson
Conference Opening Notes and conference facilitation handover to the conference moderators; Bas van den Belt and Sante J. Achille
09:10 Keynote: When you can´t win on your own terms
Title: When you can´t win on your own terms
Descritpion: In the making,but its super cool, the best…
09:45 Inbound and Outbound Track 1
Title: How Mobile Experience is impacting Vodafone’s future
Description: Vodafone is taking mobile very seriously, focusing on the mobile user experience and customer conversations on the retail and terminal level. Nick is working across teams in the organization to implement major changes in how Vodafone uses digital communications across channels to grow as an organization. He will be sharing some very interesting data at #RIMC17.
Description: She is on the final meters on her role here
10:45 Short Coffee Break
11:00 Content Marketing Track
Kaja Gilje Sekse
Title: Balancing creativity and impact on the bottom line
Description: How do you create content that the audience engages with while also driving sales? During this session Kaja will explain why you should start with the creative process before media strategy, but more importantly; how to make creativity, distribution and sales come together in perfect harmony.
Title: Pics or it didn’t happen – the power of infographics
Description: Today, infographics are liked and shared on social media at three times the rate of other types of content. Studies show that internet users give more time and attention to information-carrying images than to reading text, and Google searches for infographics are booming. What repercussions do these insights have for your marketing strategy?
12:00 Lunch Break
Remember to book your lunch prefrence in the morning
13:00 - 18:00
Jeremy Tai Abbett
Description: Something creative in the making.
Joost de Valk
Description: When Joost is in the house, you will know – Description in the making.
14:10 Short Coffee Break
14:25 Pannel - Is it all going to hell?
Title: Is it all going to hell?
Description: The development of digital communications has moved like the wind, we are seeing changes roled out by the big platforms every month and sometimes more often – Fake news supposedly rigged the US election, banner blockers are impacting our industry and analytics only tell a small part of the story as its either sample data or people are coming through browsers that don’t allow tracking. Is it all going to hell?
Richard Zwicky – Medamend
Laura Sophie Dornheim – AdBlocker Plus
Jeremy Tai Abbett – Google
Bas van den Beld – State of Digital
Kristjan Mar Hauksson – Conference Chair
15:05 Performance track
The Engine Iceland
Title: The Magic of YouTube
Description: In the making …
In the making
15:55 Short Coffee Break
Geir Ove Pedersen
Title: Creative Story Telling – Content that influnces
In the making
16:40 Conference wrap-up with a twist
Bas Van Den Beld
Chief Editor at State of Digital
Description: In the making
17:00 Networking Cocktail and mingle …
Mikilvægt: Við gerum okkar besta í að hafa dagskrána eins nákvæma og hægt er en hún getur breyst vegna ófyrirsjáanlegra aðstæðna og geta ráðstefnuhaldarar ekki tekið ábyrgð á því.