Undirbúningur RIMC 2017 er í fullum gangi og verður hún haldin 31. mars 2017 á Grand Hotel í Reykjavík. Ráðstefnan er að þessu sinni tileinkuð hugtakinu «Digitalization of Marketing» og munu fyrirlesarar fjalla um viðfangsefnið út frá ýmsum hliðum stafrænnar markaðssetningar. Dagskráin er uppfærð reglulega og getur breyst með litlum fyrirfara.
Dagskrá - 08:00 - 13:00
Location: Grand Hotel Reykjavik – Gullteigur
08:55 Opening Notes
Kristjan Mar Hauksson
Conference Opening Notes and conference facilitation handover to the conference moderators; Bas van den Belt and Sante J. Achille
When you can´t win on your own terms
What do big companies do when they no longer are the one calling the shots? How do large companies adapt to a a changing market, a market they have been used to calling the shots in since the 80’s. Do the defend, attack or resign? Well the the smart ones do neither
09:45 Inbound and Outbound Track
How Mobile Experience is impacting Vodafone’s future
Vodafone is taking mobile very seriously, focusing on the mobile user experience and customer conversations on the retail and terminal level. Nick is working across teams in the organization to implement major changes in how Vodafone uses digital communications across channels to grow as an organization. He will be sharing some very interesting data at #RIMC17.
Let’s get emotional
Stimulating an emotional connection with someone through your content or campaign is a crucial element to ensure its success. In this, Laura will run through how you can use emotional connections to generate PR coverage and links to improve online performance including examples of this in practice.
10:45 Short Coffee Break
11:00 Content Marketing Track
Kaja Gilje Sekse
Balancing creativity and impact on the bottom line
How do you create content that the audience engages with while also driving sales? During this session Kaja will explain why you should start with the creative process before media strategy, but more importantly; how to make creativity, distribution and sales come together in perfect harmony.
Pics or it didn’t happen – the power of infographics
Today, infographics are liked and shared on social media at three times the rate of other types of content. Studies show that internet users give more time and attention to information-carrying images than to reading text, and Google searches for infographics are booming. What repercussions do these insights have for your marketing strategy?
12:00 Lunch Break - Remember to book your lunch prefrence in the morning
Remember to book your lunch prefrence in the morning
13:00 - 18:00
Jeremy Tai Abbett
The Dark Side of the Web
You can take the boy out of Google, but you can’t take Google out of the boy
If you are looking for something online, chances are Google is where you go to first. With over 80% of the search engine market share globally, Google is the elephant in the room. As Google grows it creates more shadows; places that don’t want to be indexed in the first place. What happens when you leave Google?
In other words, everything you wanted to learn and missed last time I was in Reykjavik.
Joost de Valk
Learning of an SEO plugin developer
How Yoast grew to be the leading SEO plugin for WordPress, and what you can learn from our success. Lessons from doing technical SEO for 6.5 million sites, and how to get users to optimize their content through gamification.
Is it all going to hell?
The development of digital communications has moved like the wind, we are seeing changes roled out by the big platforms every month and sometimes more often – Fake news supposedly rigged the US election, banner blockers are impacting our industry and analytics only tell a small part of the story as its either sample data or people are coming through browsers that don’t allow tracking. Is it all going to hell?
Richard Zwicky – Medamend
Björn Loesing – AdBlock Plus
Jeremy Tai Abbett – Google
Michael Bonfils – SEM International
John Jacobsen – Supertanker
Kristjan Mar Hauksson – Conference Chair
15:15 Short Coffee Break
15:30 Performance track
The Engine Iceland
The Magic of YouTube
YouTube is today the second largest search engine in the world. With YouTube transforming the way we discover information and research products, it has become an increasingly important step in reaching users at different parts of the purchase path and by the looks of it, it’s only getting bigger looking forward.
From keyword targeting to audience building
Building audiences is challenging. Historically we would use demographics: age, gender, location, language. With Search Marketing we shifted our focus to explicit intent as expressed in a search query and with Facebook came declared interests and interests induced by behaviour. Today, the tools for building audiences for your campaigns are more advanced than ever. And boy, can you get lost in the process of managing your audiences?!
Geir Ove Pedersen
Creative Story Telling – Content that influnces
Geeohsnap shares his amazing story on how he became one of the biggest Content Creators in Snapchat. He will talk about several key elements on how you can accomplish the same success and learn more about how contagious content can move a whole world.
„My content is just like a smile. It`s contagious“ – Geeohsnap
16:55 Conference wrap-up
Kristján Már Hauksson
17:00 Networking Cocktail and mingle - Drinks sponsored
Mikilvægt: Við gerum okkar besta í að hafa dagskrána eins nákvæma og hægt er en hún getur breyst vegna ófyrirsjáanlegra aðstæðna og geta ráðstefnuhaldarar ekki tekið ábyrgð á því.