Ráðstefnan verður haldin 23. mars 2018 á Hótel Reykjavík Natura. Undirbúningur 2018 útgáfunnar er nú í vinnslu og það lítur út fyrir að við eigum von á góðu þar sem fyrirlesarar frá Revlon, Nordic Choice Hotels, DoubleClick, Delivery Hero ásamt fleirum hafa boðað komu sína.
Program - 08:00 - 13:00
08:00 Registration for #RIMC18
Location: Icelandair Hotel Reykjavik Natura
08:55 Opening Notes
Kristjan Mar Hauksson
Conference Opening Notes and conference facilitation handover to the conference moderator(s)
09:10 Keynote: Dream Big: We Printed the internet in space
Who on earth are you writing all that content for?
With 8 billion people on the planet, writing something for everyone just is not realistic – but segmenting your audience to try and create the perfect message for the perfect prospect, just doesn’t seem to be working anymore. You need a more inspiring goal. You need a more inspired audience! After 20 years in the industry, Dixon can look back and see where we all maybe went wrong. Maybe we were writing for the wrong audience all the way along. Maybe now we can start to make amends and get it right. Hear his thoughts… you may never write content the same way again.
09:50 Think creative
Linus Hjellström and Pia Ølstad
Creativity and immediate response
Trust is key in all relationships, especially between the client and its strategic partners.
What does it take to think different and act fast in order to gain attention, love and respect in a word filled with noise?
From the creatives behind the “Winter is coming”-post for IKEA, which went viral all across the world in only a week.
Thor Mathiason and Kristjan Mar Hauksson
Sweden on Airbnb
In cooperation with Visit Sweden, Airbnb and based on a creative idea made by the Swedish Creative Agency Forsman and Bodenfors the Engine Team cooked up a fantastic PR lead media execution that had some interesting sides to it. During this session Thor and Kristjan will illustrate the work that went into the media execution, how it was executed and monitored. Sweden on Airbnb won the Grand Prix at Eurobest in the category of Media.
10:50 Short Coffee Break
11:00 Meet the Brands
Is pizza more tech than tech itself?
I will talk about my experience as a European marketer in a mobile telecom company vs being part of a tech company that just so happens to sell pizza. What is the difference between selling mobile phones and selling pizza? Nothing? Or everything?
MVP’s and other strategies for social media management
The social landscape is ever changing. What is the same is dynamics between people and how businesses are organized. Takin will walk us through his strategies for proving that the proof is in the pudding, how you can do the same and what the outcome can be.
12:00 Lunch Break
Remember to book your lunch prefrence in the morning
13:00 - 18:00
13:35 Tools and channels: Take it easy we got your back…
Purpose driven marketing Myths & Realities
During this session I will show all the myths we faced when trying to change the mindset of the marketing team for a focus on the purpose and the results of those changes.
14:25 Short Coffee Break
14:35 Performance track
May AI Help You? The search marketer’s guide to conversational marketing
How are digital assistants and AI-powered bots changing the way consumers behave? And what new opportunities will they bring to marketers? In this session, Purna will explore how today’s conversational world goes beyond just voice search. Rather, we have brand new interfaces that are seeing a marked rise audience adoption. Attend this session to get a practical guide on what search marketers need to do in order to prepare.
Haukur Jarl Kristjánsson & Engin Yilmaz
Setting up campaigns for success
AdWords has long since become one of the main pillars in the marketing world that supports growth, setting campaigns up for success might seem tricky but in reality is a matter of adapting to certain methodologies. A solid account foundation is a cornerstone of maximizing performance and helps make the most out of automation.
In this talk, Engin and Haukur walk a bit through how campaigns are structured within Delivery Hero and the methodologies behind them as well as how they approach automation.
15:45 Gutting your Marketing strategy
Gutting your Marketing strategy
A candid discussion on the key components to building and executing a successful marketing strategy from startup to enterprise. The panel will provide frank insights on opportunistic media planning, account-based marketing tactics, adapting brand-building campaigns to land grab and the importance of dividing your budget for agile, holistic marketing.
Moderator: Paula Gould
16:45 Conference wrap-up with a twist
In the making
17:00 Networking Cocktail and mingle
18:00 Its a wrap, thanks for joining #RIMC18
RIMC er markaðsráðstefna sem enginn má missa af! Bókaðu strax í dag!