May AI Help You? The search marketer’s guide to conversational marketing
How are digital assistants and AI-powered bots changing the way consumers behave? And what new opportunities will they bring to marketers? In this session, Purna will explore how today’s conversational world goes beyond just voice search. Rather, we have brand new interfaces that are seeing a marked rise audience adoption. Attend this session to get a practical guide on what search marketers need to do in order to prepare.
Haukur Jarl Kristjánsson & Engin Yilmaz
Setting up campaigns for success
AdWords has long since become one of the main pillars in the marketing world that supports growth, setting campaigns up for success might seem tricky but in reality is a matter of adapting to certain methodologies. A solid account foundation is a cornerstone of maximizing performance and helps make the most out of automation.
In this talk, Engin and Haukur walk a bit through how campaigns are structured within Delivery Hero and the methodologies behind them as well as how they approach automation.