The Engine Iceland
The Magic of YouTube
YouTube is today the second largest search engine in the world. With YouTube transforming the way we discover information and research products, it has become an increasingly important step in reaching users at different parts of the purchase path and by the looks of it, it’s only getting bigger looking forward.
From keyword targeting to audience building
Building audiences is challenging. Historically we would use demographics: age, gender, location, language. With Search Marketing we shifted our focus to explicit intent as expressed in a search query and with Facebook came declared interests and interests induced by behaviour. Today, the tools for building audiences for your campaigns are more advanced than ever. And boy, can you get lost in the process of managing your audiences?!