This year’s RIMC will be on April 5, 2019 at Grand Hotel in Reykjavík. A lot of effort has gone into organizing the event so we’re expecting great things with speakers from the likes of Lego, Google, IKEA, Shopify and other heavy hitters.

Program 8:00 – 12:30

  • 8:00 Registration opens

    Location: Grand Hotel Reykjavik

  • 8:55 Opening Notes

    Elvar Páll Sigurðsson, Conference Chair
    Description: Conference Opening Notes and conference facilitation handover to the conference moderator(s).

  • 9:10 The power of global thinking

    Aleyda Solis –
    Optimizing for Conversational Search
    Descritpion: The world of search is changing fast and its not so much about voice search anymore, its about the conversation. How to target voice search queries? In this session Aleyda shares actionable steps to identify and optimize in a conversational search reality.

    Craig Campell –
    Outreach Digital, Marketing Automation
    Description: In the making …

    Moderator: Andre Alpar

  • 10:15 Ecommerce with a twist

    Martijn Scheijbeler – Rvshare
    Setting up a Growth Team & Strategy: Team, Stack, Strategy.
    Description: In the making …

    Hana Abaza – Shopify
    Prodcut Marketing, inside out
    Description: How and when to invest in product marketing and how does product marketing work with other teams. Positioning, messaging and go-to-market frameworks.

    Moderator: TBD

  • 11:15 Short Coffee Break
  • 11:30 Using Data & Analytics

    Krista Seiden – Google
    Measurement for Growth
    Description: Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.

    Mikko Pihavaara – Statista
    Letting data guide you
    Description: Why companies should put more emphasis on the usage of data in 2019 – the different tools and providers are out there; USE THEM!

    Moderator: TBD

  • 12:30 Lunch Break

    Remember to book your lunch preference in the morning!

13:30 – 18:00

  • 13:30 Creative Communications

    Hallfríður Jóhannsdóttir – Pipar TBWA / Engine
    SoMe Marketing In A Changing World
    Description: In the making …

    Valgeir Magnússon – Ghostlamp
    Why micro influencers matter
    Description: In the making …

    Axel Strelow – Facebook
    With focus on Facebook & Instagram
    Description: In the making …

    Moderator: TBD

  • 15:00 Short Coffee Break
  • 15:15 Big Brands

    Luis Navarrete Gómez – Lego
    Title: Content & Search marketing at a global scale
    Description: Content marketing and advice on how to manage search marketing at a global scale in companies like LEGO

    Arnoldo Cabrera – IKEA
    Title: Three key fundamentals factors SEO success
    Description: This session will take you through three primary factors you need to focus on when working on scaling effectively your SEO efforts

  • 16:15 Conference wrap-up with a twist

    Andre Alpar
    The Digital World of Mr. Alpar
    This session will be lead by Mr. Alpar and include selected speakers that will participate in a pannel discusion, the day and what we need to have in mind in 2019 to reach our marketing goals.

    Moderator: Andre Alpar

  • 17:00 Networking Cocktail and mingle …
  • 18:00 Its a wrap, thanks for joining RIMC19

*Note that this program could change and RIMC cannot be held responsible for last minute changes.

RIMC is a marketing conference not to be missed! Buy your ticket now!

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