Title: Purpose driven marketing Myths & Realities
During this session I will show all the myths we faced when trying to change the mindset of the marketing team for a focus on the purpose and the results of those changes.
Collaborate or Collapse – a look into the future of online publishing and advertising
In this session, Rickard Lawson – International Publisher Relation manager for media tech company Strossle, will look at the forces driving change in the digital media landscape.What are the key trends in technology and consumer behavior that will impact the sustainability of online publishing and advertising in the years ahead. How do you market and build a successful company in the shadow of the American plattform giants?
How the emergence of blockchains should change your strategic thinking
Having worked the “Internet industry” since the previous millennium, Håkon Tillier has a broad background in all things digital and media. In this talk he will combine the two subjects of Blockchain and Strategy, to see how one affects the other, and tell us a bit more about how it changes strategy at Strossle International.
Moderator: Anders Hjorth