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    RIMC 2017 is coming!

    RIMC 2017 will be held on 31st of March 2017 at Grand Hotel Reykjavik.

Digitalization of Marketing

The theme of the 2017 conference is «Digitalization of Marketing» where the speakers will demonstrate their own experiences of how digital has changed their work, and what they are doing today around mobile, social media, search and other digital marketing leads.

Program - 08:00 - 13:00

  • 08:00 Registration

    Location: Grand Hotel Reykjavik – Gullteigur

  • 08:55 Opening Notes

    Kristjan Mar Hauksson

    Conference Chair

    Conference Opening Notes and conference facilitation handover to the conference moderators; Bas van den Belt and Sante J. Achille

  • 09:10 Keynote

    Rachel Øverås

    Supertanker

    When you can´t win on your own terms

    What do big companies do when they no longer are the one calling the shots? How do large companies adapt to a a changing market, a market they have been used to calling the shots in since the 80’s. Do the defend, attack or resign? Well the the smart ones do neither

  • 09:45 Inbound and Outbound Track

    Nick Wilsdon

    Vodafone

    How Mobile Experience is impacting Vodafone’s future

    Vodafone is taking mobile very seriously, focusing on the mobile user experience and customer conversations on the retail and terminal level. Nick is working across teams in the organization to implement major changes in how Vodafone uses digital communications across channels to grow as an organization. He will be sharing some very interesting data at #RIMC17.

    Laura Crimmons

    Branded3

    Let’s get emotional

    Stimulating an emotional connection with someone through your content or campaign is a crucial element to ensure its success. In this, Laura will run through how you can use emotional connections to generate PR coverage and links to improve online performance including examples of this in practice.

  • 10:45 Short Coffee Break
  • 11:00 Content Marketing Track

    Kaja Gilje Sekse

    SMFB Engine

    Balancing creativity and impact on the bottom line

    How do you create content that the audience engages with while also driving sales? During this session Kaja will explain why you should start with the creative process before media strategy, but more importantly; how to make creativity, distribution and sales come together in perfect harmony.

    Robin Hüdepohl

    Statista

    Pics or it didn’t happen – the power of infographics

    Today, infographics are liked and shared on social media at three times the rate of other types of content. Studies show that internet users give more time and attention to information-carrying images than to reading text, and Google searches for infographics are booming. What repercussions do these insights have for your marketing strategy?

  • 12:00 Lunch Break - Remember to book your lunch prefrence in the morning

    Remember to book your lunch prefrence in the morning

13:00 - 18:00

  • 13:00 Keynote

    Jeremy Tai Abbett

    The Dark Side of the Web

    You can take the boy out of Google, but you can’t take Google out of the boy
    If you are looking for something online, chances are Google is where you go to first. With over 80% of the search engine market share globally, Google is the elephant in the room. As Google grows it creates more shadows; places that don’t want to be indexed in the first place. What happens when you leave Google?
    In other words, everything you wanted to learn and missed last time I was in Reykjavik.

    Joost de Valk

    WordPress SEO

    Learning of an SEO plugin developer

    How Yoast grew to be the leading SEO plugin for WordPress, and what you can learn from our success. Lessons from doing technical SEO for 6.5 million sites, and how to get users to optimize their content through gamification.

  • 14:25 Panel

    Is it all going to hell?

    The development of digital communications has moved like the wind, we are seeing changes roled out by the big platforms every month and sometimes more often – Fake news supposedly rigged the US election, banner blockers are impacting our industry and analytics only tell a small part of the story as its either sample data or people are coming through browsers that don’t allow tracking. Is it all going to hell?

    Panelists:

    Richard Zwicky – Medamend
    Björn Loesing – AdBlock Plus
    Jeremy Tai Abbett – Google
    Michael Bonfils – SEM International
    John Jacobsen – Supertanker

    Moderator:

    Kristjan Mar Hauksson – Conference Chair

  • 15:15 Short Coffee Break
  • 15:30 Performance track

    Thor Matthiasson

    The Engine Iceland

    The Magic of YouTube

    YouTube is today the second largest search engine in the world. With YouTube transforming the way we discover information and research products, it has become an increasingly important step in reaching users at different parts of the purchase path and by the looks of it, it’s only getting bigger looking forward.

    Anders Hjorth

    From keyword targeting to audience building

    Building audiences is challenging. Historically we would use demographics: age, gender, location, language. With Search Marketing we shifted our focus to explicit intent as expressed in a search query and with Facebook came declared interests and interests induced by behaviour. Today, the tools for building audiences for your campaigns are more advanced than ever. And boy, can you get lost in the process of managing your audiences?!

  • 16:20 Keynote

    Geir Ove Pedersen

    Geeohsnap

    Creative Story Telling – Content that influnces

    Geeohsnap shares his amazing story on how he became one of the biggest Content Creators in Snapchat. He will talk about several key elements on how you can accomplish the same success and learn more about how contagious content can move a whole world.
    “My content is just like a smile. It`s contagious” – Geeohsnap

  • 16:55 Conference wrap-up

    Kristján Már Hauksson

    Conference Chair

  • 17:00 Networking Cocktail and mingle - Drinks sponsored

    Drinks sponsored

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