Social Media Manager, Heineken
Paul Daniel Tholen
Heineken Netherlands – Social networking since 1873.
Paul Tholen heads up social media for Heineken Netherlands. This consists of both strategic and tactical planning on how to build up (and maintain!) an effective social/digital presence for HNL’s beer and cider brands. Paul’s mission is to make all marketing communication better through the learnings that social media generate. Prior to his work at Heineken, Paul worked for Oxyme, an online research company that generates actionable insights from social media.