Director & Media Solutions, Ericsson NWE

Allen McCaskill

“What are the key issues facing marketers using the Internet and other new media as marketing tools? How can we embrace the opportunities and overstep the technology barterers facing traditional marketers when adding the opportunities in the new media landscape?”

Allen McCaskill is Director of Media for Ericsson NWE and Head of its TV & Media Practice. He has 20+ years experience in leading commercial digital developments from proposition development to successful delivery within the Media and Communications Sector, and has written and presented widely on the Digital Media Landscape: Broadcast Now