Founder & CEO, ProgRox

Erol Soyer

Erol is a 30-year media industry veteran, who has held regional and international leadership roles, covering commercial, entrepreneurial, strategic, technical & communication responsibilities, with skills and experience gained from building and managing market-leading Digital Media and Ad Operations/Technology organisations, Sales Support, Technical and Business Consultancy, Network Support Operations, Outsourced Managed Services and Technical Pre-Sales Support.

He has held executive management responsibilities in a wide variety of business entities and cultures, from major multi-nationals such as OMD, Google, Microsoft, EMC, Oracle, Exodus and IBM, to multiple start-ups. Erol has grown these start-up businesses substantially, with substantial revenue and delivery capability increases, and taken them to the point of trade sale, and has built UK, EMEA & Asia-Pacific organisations.

In addition, he is a published commentator and subject matter expert on topics such as Artificial Intelligence/Machine Learning, Predictive Analytics, Big Data, Media Agency processes, Programmatic Platforms, Ad Fraud, Viewability, Ad Serving and Traffic Verification technologies, Ad Blocking and The Internet of Things.