CEO Clix Marketing
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specialises exclusively in pay-per-click (PPC) advertising, creating and optimising clients Google AdWords, Facebook and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance, as a percentage of profit or a commission per sales lead generated.
Szetela’s 25+ year career working for small magazine publishers, as well as Apple and Ziff-Davis Publishing, has provided him deep experience in direct response marketing. His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa, and on his company’s blog, http://www.clixmarketing.com/blog.
He is the Principal PPC Editor of the paper and online publication SEMJ.org (http://www.semj.org/editors.html) and the PPC expert faculty member for the online certification company Market Motive. He is also a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and ad:tech, and he hosts a weekly radio show called PPC Rockstars (http://www.webmasterradio.fm/Advertising/PPC-Rockstars/), distributed by Webmasterradio.fm and iTunes.