IAB Europe, President&CEO
Alain Heureux is President of the Interactive Advertising Bureau Europe (IAB Europe), the trade association responsible for promoting the growth of the interactive advertising markets in Europe. IAB Europe represents the interests of 26 markets in Europe, 44 corporate members and over 5.000 members at national level, including major media groups, agencies, portals, technology and service providers. Alain brings a wealth of experience to this pivotal role.
He has more than 20 years pan-European marketing experience having established several marketing services companies across Europe: the CPM Group specialising in field and direct marketing and sales promotion, Virtuology, a web agency active in Brussels, London and Paris, and Tagora, an integrated marcom agency.
He is currently working to set up the House of Communication (The Egg) in Brussels that will be dedicated to Creativity, Innovation and Technologies in media and marketing. Educated at KUL Leuven, Alain as a degree in Law and graduate qualifications in Direct Marketing, Media, and Sales Promotion. He lives in Antwerp, Belgium with his family.