Director of Strategy, BlueGlass

Russell McAthy

Russell’s role at BlueGlass as Director of Strategy allows him to work closely with clients to drive their multi-channel digital performance forward. Providing them with an understanding of WHY things happen and then how they can improve to drive incremental revenue.

Russell has been in digital for 10+ years. Originally a web analyst he has managed all digital channels whilst in roles within in-house, agency and consultancy’s.

He has worked with clients such as Sony, Sky, RSA, MoreThan and EA on their digital strategies. Responsible from budgets from Startup’s to €50 Million+ he has supported businesses to plan in the multi-channel landscape.