Social Media Lead for EMEA, Dell

Margo Smale

Margo Smale is the social media lead for EMEA Commercial at Dell. She is responsible for strategy and building presence in social media for Dell in EMEA. Margo works closely with both teams and individuals to incorporate social for listening and connecting with customers. Whether it’s events, product launches or announcements, she ensures social media is part of the mix to build Dell’s online presence. She has introduced such programmes as Social Subject Matter Experts and #DellLove in EMEA.

Prior to joining Dell in 2010, Margo has worked in media for over 10 years on fast moving consumer goods and large retail clients at MindShare and Young & Rubicam in Chicago. She has her MBA from Trinity College, Dublin and a post-graduate degree in Digital Marketing from Dublin City University.