Krista Seiden

Krista Seiden is a proven leader in the digital analytics industry with a decade of experience specifically in digital marketing, analytics, and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group, and most recently at Google. Krista is a frequent speaker at digital marketing and analytics conferences around the world.

Currently, Krista is a Product Manager and the Analytics Evangelist for the Google Analytics team. Previously, Krista led the analytics and optimization program for the Google for Work group. In this role she built a culture of testing & optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom line growth, and expanded testing efforts by 1500%+ in just a few quarters. Krista joined Google from the Apollo Group where she worked as a product analyst for mobile and social analytics. Prior to Apollo, Krista worked as a Web Analytics Manager at Adobe Systems for their Acrobat Services Group.

Krista is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She also enjoys blogging and tweeting in her spare time – you can find her at or follow her on twitter @kristaseiden. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a Master’s-level Marketing certification from the Wharton Business School.