The Filter Bubble

Eli Pariser

Pioneering online organizer Eli Pariser is the author of “The Filter Bubble”, about how personalised search might be narrowing our worldview.

Eli recently spoke at TED about this topic.

Eli’s approach of analysing the impact of the likes of Google and Facebook on our society is an eye-opening account of how the hidden rise of personalisation on the Internet is controlling-and limiting-the information we consume.