Bing Webmaster Tools

Duane Forrester

Senior Product Manager

Duane Forrester runs the public outreach side of the Webmaster program for Bing.

He is a Senior Product Manager with Bing’s Webmaster Program. Previously, he was an inhouse SEM running the SEO program for MSN in the U.S. & Americas. He is also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane was a moderator at and maintains his own blog at and can be found on Twitter as @duaneforrester. Duane was also a contributing columnist for Search Engine Land, where his main focus was on in-house search marketing, both what it took to manage it, and who folks were in the industry.

Duane has been working as an SEO for over a decade and has offered assistance to many large companies such as General Motors, GAP, Wal*Mart and more.
For Bing he manages the Webmaster blog and oversees the Webmaster forums, which means he has the magic delete button, so play nice folks! You’ll see Duane at most major shows around the U.S. representing Bing and gathering feedback from webmasters on which tools we should bring forward next.