VP, Digital Marketing & CRM, Nokia
Chris used to work as Global Advertising & Digital Lead for the Asia Pacific/Greater China Region in Microsoft’s Worldwide Corporate Marketing Group, before he joined Nokia in October 2009 first as regional Head of Consumer Engagement for Southeast Asia and Pacific and today works as ‘VP, Digital Marketing & CRM, Nokia’ in London.
Leveraging his extensive experience in Germany, US and 11 years in Asia, he has worked with almost every MNC harnessing the power of digital media. Chris has more than 14 years of multimedia production and digital marketingconsulting experience, and has participated in more than 160 Internet-related projects. These include strategy/concept, online media strategy (planning, buying and optimization), complete web site architecture development process and maintenance, proprietary applications development as well as mobile & entertainment solutions for the music industry.
In his current role, Chris leads all things Digital and intends to write the next chapter of Nokia’s Digital success story, by leveraging his extensive experience of Digital Transformation work from his time in Microsoft and Nokia Southeast Asia & Pacific to further extent Nokia’s global digital practice.
He’s a passionate Blogger (http://advertising3.wordpress.com), Internet Evangelist and has spoken at over 100 conferences around the world and has conducted over 50 Digital Marketing Workshops, training over 1,500 practitioners.