Wall Street Journal, In house SEO team lead
Alex Bennert specialises in algorithmic search and has worked with clients such as Zillow, JibJab, SFGate, and other enterprise-level sites with millions of pages. A longtime SEO professional with years of agency experience, she is now the house SEO for the Wall Street Journal as well as other Dow Jones sites (Marketwatch, Barrons, SmartMoney).
Alex works across all levels of the company tackling search-related issues and determining how different tactics will meets the business goal of each site. Her strategy is not to do SEO but to embed it into the existing work-flow standards and processes of the company.