Ajit Sivadasan is the global head of Lenovo.com and manages all key aspects of Lenovo’s global web strategy. This includes B2B and B2C Web Sales and Marketing and its overall digital strategy across their extensive web presence in 70+ countries. Ajit is passionate about all things Digital and Web, but more so about Online User Experience, Advanced Customer Segmentation, Predictive Analytics and Big Data, Flexible eCommerce Platforms, Immersive Social Media strategies and Building World Class Global Talent.
Ajit is a frequent speaker at industry events and academia primarily focused on eBusiness and Online Retailing, his latest discussions have included topics like Optimization of Digital Marketing, Advanced Segmentation Strategies, Managing Conflict in Multi-Channel Environments, Designing Efficient eCommerce Systems & Organizations, Streamlining Supply Chains for eCommerce, Developing a Responsive eCommerce system by optimizing the 4Ps and Managing Complexity
Ajit has spent the last 15+ years evangelizing and practicing eBusiness strategies and has emerged as one its Innovative, Dynamic and results oriented leaders. Prior to his roles at Lenovo and Gateway, he worked as a Management Consultant at Deloitte & Touche and at other Multinational firms in the Middle-East and India. He holds a B.S in Industrial Engineering, M.S in Industrial Management from Northern Illinois University and an MBA from the Peter F. Drucker Graduate School of Management in Claremont, California.